Ask yourself: Why am I doing this?

Good morning wonderful people!

I’ve been thinking a lot about my post last week on SMART goals. And I realized something was missing…


Don’t get me wrong, I think SMART goals are super effective. I think everyone should use them.

But what’s missing from those goals is the WHY.

Why are you setting this goal? What purpose does it serve to you? Take the example last week of losing 10 pounds…Why did you decide that’s what you want to do? Is it because the new mom who had a baby the same month as you is already 10 pounds lighter? Or is it because you value your health and you know that the extra 10 pounds isn’t healthy for you?

The same actions can be taken for completely different reasons.

For me, it’s helpful to not only clarify my goals, but also to list the VALUES behind those goals. You’ve probably heard the phrase, “living in line with your values.” It sounds simple. But it is so important to check in with yourself about this. People who aren’t living in line with their values are some of the most miserable I’ve met.

Personal example – I really value my family. That’s one of the reasons I work so hard on my business. It might not seem like those two things are linked, but they are…

Ash Mom bridge


I love my mom. She was a single mom who raised 3 kids while working full time. We didn’t have a lot growing up, but we had enough. Now that I’m an adult with a mortgage and bills to pay, I realize how amazing it is that she was able to do all that she did for us. I work super hard on Beachbody coaching EVERY DAY because I want to be able to give something back to her. I want to retire her, take her on vacations, help her fix up her house. She is why I hustle. Every. Day.

Now, if I was just concerned with making tons of money, I would probably work hard every day too. But it’d be coming from a place of selfishness rather than a place of love and giving.

And not to get too out there – but I believe that when you come from a place of caring, others recognize and good things come back to you. Would I be as successful as I am if I valued money over family? I don’t know…

I hope that as you create goals for yourself, you really take the time to think about WHY, what VALUE does that goal highlight for you?

Like: Workout 5 days per week –> I value a healthy lifestyle

Cook dinner 4 nights per week –> I value caring for my family and their health

Wake up earlier so I can be on time to work –> I value being reliable and dependable.

Sometimes, when things seem like a chore, thinking about why you’re doing it helps. On days when I’m tired and don’t feel like working, I think about my mom 🙂

And then I hustle.



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